Our team spearheaded a full redesign of Stadium’s packaging and a refresh of the brand’s visual identity. We introduced a bold style that no other gifting company has done before, revolutionizing the unboxing experience. The heart of this redesign was a playful and vibrant custom sticker library. These stickers, which now adorn each box, promote Stadium’s core values, such as group gifting, employee appreciation, and peer recognition.

The result is a visually engaging package that enhances brand storytelling, giving recipients a truly memorable unboxing experience. Our goal was to bring the brand’s story and message into every element of the package, ensuring that each box delivers joy and appreciation from the moment it’s received. This project was a rewarding challenge, as we created a first-of-its-kind unboxing experience in the gifting industry.