cafe brandingCharming Comfort: Brand Development for
Lucky Cat Cafe & Co
design practices
identity design, packaging designsoftware used
adobe illustrator, photoshopThis project centers on the identity design for Lucky Cat Cafe & Co., a cozy fictional cafe inspired by the charm of the traditional maneki-neko (beckoning cat). The aim was to create a warm and inviting atmosphere that seamlessly blends contemporary urban aesthetics with whimsical elements of Asian culture.
The design incorporates a vibrant color palette featuring warm orange, captivating pink, pastel purple, and green, complemented by natural wood accents to enhance the homely feel. The identity includes a playful logo depicting a friendly maneki-neko, which serves as a visual anchor for the brand.
CLASS/Client
conceptual PAssion project timeline
2 weeks (February 2024)
Design Process
The design process for Lucky Cat Cafe & Co. began with extensive research into cafe branding and the cultural significance of the maneki-neko symbol. This informed the visual identity, ensuring it resonated with the theme of luck and warmth. Initial brainstorming sessions led to the development of a playful logo and a vibrant color palette that conveys a cozy atmosphere. Sketching and prototyping were integral in refining the interior layout and decor elements to enhance the inviting ambiance.
