tea packaging

Conceptual packaging for luxury Sri Lankan tea brand, Origin

design practices
identity design, packaging design
software used
adobe illustrator, photoshop

The packaging design for this project draws inspiration from Sri Lanka’s rich cultural heritage, incorporating traditional motifs and illustrations with delicate line art inspired by ancient artwork found in the country's ruins. Each tea flavor is represented by unique floral motifs that signify the specific blend, creating a cohesive yet distinct visual identity for each product. This combination of cultural elements creates a strong connection to the tea's origins while maintaining a consistent design theme.

The bold color palette reflects the vibrancy of Sri Lanka’s culture, drawing from its lively traditions in food, nature, art, and history. For typography, I paired a subtle serif decorative font with a modern sans serif to balance elegance and timelessness. This blend of colors and typography complements the intricate illustrations, resulting in packaging that feels both luxurious and deeply connected to its cultural roots.


CLASS/Client
conceptual personal Passion project
timeline
3 weeks (June 2020)

Design & Research Process

Design & Research Process

01. Cultural Inspiration

I started by incorporating traditional Sri Lankan motifs and illustrations, using delicate line art inspired by ancient ruins. Each tea flavor features unique floral motifs, symbolizing the specific blends and creating visual differentiation while keeping a cohesive design.

02. Color and Typography

I chose bold, vibrant colors to reflect the island’s energetic culture, drawing inspiration from Sri Lanka's food, nature, art, and history. For typography, I paired a subtle serif decorative font with a modern sans serif, balancing elegance with a timeless, contemporary feel.

03. Tradition and Luxury

My goal was to create packaging that felt premium and connected to Sri Lanka’s heritage. By blending intricate illustrations, bold colors, and a refined font selection, I crafted a luxurious, artisanal design that stands out while honoring the brand’s roots.

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