conference brandingPushing Boundaries: Visual Identity for
Push Conference
design practices
identity design, packaging designsoftware used
adobe illustrator, adobe photoshopThis project focused on designing a cohesive visual system for a bold design conference, covering everything from promotional materials and conference accessories to a website and mobile app. The goal was to create a unified identity that would work seamlessly across different platforms while enhancing the overall conference experience.
The Push Design conference, known for its unconventional lectures and exhibitions, served as the inspiration. The branding incorporates neon elements, 3D typography, and dynamic illustrations to reflect the modern and daring spirit of the event. The versatile 3D typography adds uniqueness while adapting easily to various formats, ensuring both consistency and flexibility across all touchpoints.
CLASS
branding strategies AT THE ACADEMY OF ART UNIVERSITY timeline
6 weeks (february - april 2018)
Design Process
The design process for this project began with selecting a conference that embraced bold and innovative design. Research and brainstorming followed to capture the conference's unique energy. This led to the development of a visual system inspired by neon aesthetics and 3D typography. Sketching and prototyping were key in refining the promotional materials, accessories, website, and app, ensuring a cohesive and modern look that aligned with the experimental theme of the Push Design conference.
