brand developmentBranding for Global
Co-Working Hub:
HQ Anywhere
design practices
identity design, packaging designsoftware used
adobe illustrator, photoshop, figmaHQ Anywhere, a subsidiary of Kitchen Stadium Inc, is a global e-commerce and booking platform for co-working spaces. The project's goal was to build a distinct brand identity that could be applied across all materials, focusing on delivering a seamless and user-friendly experience. The carefully chosen color palette and typography were designed to evoke a sense of productivity and creativity, instilling trust and professionalism.
With its cohesive and visually striking design, the brand effectively conveys the benefits of working from home, making it easy for users to find and book co-working spaces that meet their needs. Every design element, from the colors to the typography, was thoughtfully crafted to create an inspiring environment that encourages productivity for remote workers.
Client
Stadium | Www.bystadium.com timeline
2 months (march - april 2022)
Design Process
For HQ Anywhere, my design process began with researching the co-working industry to understand user needs and developing a distinct brand identity focused on productivity and creativity. I carefully selected a cohesive color palette and typography to evoke professionalism and crafted appealing visual elements while prioritizing user experience for intuitive navigation. Through prototyping and testing, I refined the design based on user feedback, resulting in a striking brand that effectively communicates the benefits of remote work.
Every marketing asset we've crafted serves a singular purpose: to embody the visual essence of HQ Anywhere. Whether targeting co-working space seekers or individuals seeking home office essentials, our visuals are meticulously designed to resonate with our diverse customer base. From the sleek imagery of our co-working spaces to the seamless integration of our brand in every location, our marketing assets are a reflection of our commitment to providing a versatile and inspiring workspace solution, wherever 'anywhere' may be.
