alcohol packagingModern Elegance in Sustainable Packaging for Citron Cider
design practices
identity design, packaging design, 3D renderingsoftware used
adobe illustrator, photoshop, dimensionThis conceptual project reimagines the packaging for Citron, a premium cider from Ellis Orchards, a high-end brand based in Tumalo, Oregon. Citron offers three distinct flavors—apple, pear, and blueberry—each packaged in a glass can to align with the brand’s commitment to sustainability. The design features a 3D-printed lid made from environmentally friendly materials that are both recyclable and biodegradable.
By blending traditional cider-making roots with modern, eco-conscious packaging, this concept not only honors Citron’s rich heritage but also reflects a forward-thinking approach to environmental responsibility.
CLASS/Client
PACKAGING DESIGN 03 AT THE ACADEMY OF ART UNIVERSITY timeline
6 weeks (september - october 2019)
Design Process
The design process began with an exploration of various typography styles, ultimately choosing a typographic logo to create a standout, eye-catching design. I integrated colors representing each cider flavor and incorporated the fruit's shape and color into the packaging. The result is a visually striking and memorable design that aligns with Ellis Orchards' heritage and sustainability goals.
specs / 01Design & Inspiration
For the Citron cider packaging design, I explored various typographic treatments before choosing a bold typographic logo paired with detailed line art and illustrations. I aimed to create a design that would stand out on shelves while reflecting the unique character of each flavor. The colors of the packaging correspond to the fruit flavors, and the line art highlights the natural origins of the cider. By incorporating these elements with a glass can and sustainable materials, the design balances modernity and eco-consciousness.
specs / 02Sustainable Design
Opting for a glass can and a 3D-printed lid made from sustainable, recyclable materials felt like the perfect choice to match Ellis Orchards' dedication to the environment. The glass can adds a timeless, premium touch while being both reusable and recyclable, which ties into the brand's sustainability goals. The 3D-printed lid, made from biodegradable materials, further pushes the eco-friendly message by reducing waste. These material choices not only honor the brand's heritage but also highlight Citron as a product that respects the planet.
